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So little hard information about the customers of the iPad

Posted by on November 19, 2010

eMarketer has one of its short notes about the iPad. It references some interesting research from Ball State University that conducted a focus group on how people use their iPad – interestingly nobody over the age of 45 included! So much for that then.

They also referenced research from a small UK PR agency that is not even mentioned on the company’s web site.

Come on Apple give us a few clues to the customer base of the product. Dick Stroud

Apps for Baby Boomers


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