Digital exclusion is so 2010 – 2011 will be all about mobile exclusion
Posted by on May 24, 2010
This year has seen a lot of focus on the plight of the UK’s digitally excluded – most of whom are 60+.
Just as the media has got its head around this subject the game has moved on to the plight of the mobile digitally excluded.
As this article explains, the new game in town is all about using marketing to incentivise smartphone users. Where this leaves your aged aunt who has just about worked out how to turn on a mobile phone is anybody’s guess.
Well it is not really a guess, I think we know the answer. The world is moving to smartphones and that is where new consumer marketing campaigns will be pitched. Sure it is not going to change overnight but all of the arguments of why not having Internet access become even stronger when we introduce the mobility factor. Dick Stroud
Filed Under: Mobile - Comments: Be the First to Comment
Tags: 2010, 2011, about, Digital, exclusion, Mobile
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